Consumer Trends & Market Drivers
1. Surging Demand for Sustainable & Ethical Jewelry
Lab-grown diamonds (LGDs) have significantly gained market share. As of early 2025, they make up over 50% of engagement ring stones in the U.S.
LGD prices have dropped dramatically—70–80% since 2020—making them highly attractive to value-conscious, eco-minded buyers
There's a growing preference for recycled metals and certified ethical materials, especially among Millennials and Gen Z
2. Material & Price Pressures
Gold prices have surged, triggering design and material shifts: jewelry makers are offering hollow, plated, or mixed-metal alternatives to retain
In markets like Dubai, demand for heavier 22K gold jewelry fell sharply—13% down in 2024—as buyers pivot toward diamonds and lighter
3. Design Preferences & Personal Expression
Yellow gold is staging a resurgence, often in combination with other metals like white gold
Popular ring styles include diamond clusters, art deco, asymmetric designs, and east‑west oval cuts—inspired by high‑profile celebrity styles like Zendaya’s ring
Online communities report strong demand for non‑traditional cuts (e.g., marquise, emerald, bezels), as well as a trend toward colorful
4. Digital Retail & Customization
The wedding rings market is growing rapidly—projected to reach US$85.9 B by 2025, with continued expansion expected through 2029
E-commerce adoption is strong: ~34% of diamond and gold jewelry sales happen online, with tools like AR virtual try-ons and mobile browsing boosting conversions by ~28%
Customization is a key growth driver: personalized designs, bespoke services, and engraved pieces are increasingly sought after
5. Market Dynamics & Growth Forecasts
The broader diamond and gold jewelry market is expected to grow from US$135 B in 2024 to US$141.6 B in 2025, with sustainable and branded products driving the gains
The rings segment accounts for a dominant 33.8% of global jewelry revenue, with gold holding nearly 55% of material share and diamonds growing fast at around 5.3% CAGR
Consumer Trends & Market Drivers
1. Surging Demand for Sustainable & Ethical Jewelry
Lab-grown diamonds (LGDs) have significantly gained market share. As of early 2025, they make up over 50% of engagement ring stones in the U.S.
LGD prices have dropped dramatically—70–80% since 2020—making them highly attractive to value-conscious, eco-minded buyers
There's a growing preference for recycled metals and certified ethical materials, especially among Millennials and Gen Z
2. Material & Price Pressures
Gold prices have surged, triggering design and material shifts: jewelry makers are offering hollow, plated, or mixed-metal alternatives to retain
In markets like Dubai, demand for heavier 22K gold jewelry fell sharply—13% down in 2024—as buyers pivot toward diamonds and lighter
3. Design Preferences & Personal Expression
Yellow gold is staging a resurgence, often in combination with other metals like white gold
Popular ring styles include diamond clusters, art deco, asymmetric designs, and east‑west oval cuts—inspired by high‑profile celebrity styles like Zendaya’s ring
Online communities report strong demand for non‑traditional cuts (e.g., marquise, emerald, bezels), as well as a trend toward colorful
4. Digital Retail & Customization
The wedding rings market is growing rapidly—projected to reach US$85.9 B by 2025, with continued expansion expected through 2029
E-commerce adoption is strong: ~34% of diamond and gold jewelry sales happen online, with tools like AR virtual try-ons and mobile browsing boosting conversions by ~28%
Customization is a key growth driver: personalized designs, bespoke services, and engraved pieces are increasingly sought after
5. Market Dynamics & Growth Forecasts
The broader diamond and gold jewelry market is expected to grow from US$135 B in 2024 to US$141.6 B in 2025, with sustainable and branded products driving the gains
The rings segment accounts for a dominant 33.8% of global jewelry revenue, with gold holding nearly 55% of material share and diamonds growing fast at around 5.3% CAGR
